Privacy Policy
OpsClarity
Last updated: 15 July 2026
About this Privacy Policy
This Privacy Policy explains how Samantha Millen, trading as OpsClarity (ABN 57 606 469 183) (OpsClarity, we, us or our) collects, holds, uses and discloses personal information.
We are committed to protecting your privacy and to handling personal information in accordance with the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs).
This Privacy Policy applies to our website, our online enquiry and booking tools, our email and business communications, and the services we provide. By using our website or providing personal information to us, you agree to the handling of your personal information as described in this Privacy Policy.
What is personal information
Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information is true or not and whether or not it is recorded in a material form.
Some personal information we handle may be sensitive information (such as health information). We do not generally seek sensitive information and ask that you do not provide it to us unless it is necessary and you consent to us handling it.
Personal information we collect
The personal information we collect depends on how you interact with us. It may include:
identity and contact details, such as your name, business name, email address, phone number and postal address;
information you provide when you submit an enquiry form, request a proposal or book an introductory Clarity Call, including details about your business and what you are seeking help with;
information contained in your communications with us, including emails, messages and notes from calls and meetings;
information you provide when you use interactive tools on our website, such as the online Clarity Check;
information about your business systems, website and marketing that you provide to us so that we can assess or perform our services;
billing and payment-related information, such as billing contact and ABN, where relevant; and
technical and usage information collected automatically when you visit our website, such as your IP address, device and browser type, pages viewed, referring website and the dates and times of your visits.
How we collect personal information
We collect personal information in a number of ways, including:
directly from you, when you complete a form, book a call, send us an email, or otherwise communicate with us;
automatically, through cookies and similar technologies and through website analytics tools, as described in our Cookie Policy;
through the third-party platforms we use to operate our website and manage enquiries and communications, including Webflow, HubSpot and Google Workspace; and
occasionally, from third parties such as a person who refers you to us, or from publicly available sources, where it is reasonable and practicable to do so.
If it is reasonable and practicable, we will collect personal information about you directly from you. Where we collect your personal information from a third party, we will take reasonable steps to ensure you are made aware of the matters in this Privacy Policy.
Cookies and website analytics
Our website uses cookies and similar tracking technologies for functionality, analytics, form tracking and marketing attribution. These technologies may collect personal information such as your IP address and information about how you use our website.
Our Cookie Policy explains the cookies and tracking technologies we use, and how you can manage your preferences. You can also manage cookies through your browser settings and, where we present a cookie consent tool, through that tool.
Why we collect, hold, use and disclose personal information
We collect, hold, use and disclose personal information for purposes connected with our business, including to:
respond to your enquiries and provide information about our services;
arrange and conduct introductory calls, meetings and consultations;
provide, manage and improve our services and deliverables;
operate, maintain and improve our website and the tools available on it;
manage our relationship with you, including invoicing, payments and record-keeping;
send you marketing and updates about our services, where you have consented or where we are otherwise permitted to do so;
understand how our website and communications are used, through analytics; and
comply with our legal obligations and manage our legal risks.
We will only use or disclose your personal information for a purpose for which it was collected, for a related purpose you would reasonably expect, where you have consented, or where we are otherwise permitted or required by law.
The Clarity Check tool
We may offer an online Clarity Check, which is an interactive tool that uses artificial intelligence, including tools built on third-party platforms such as OpenAI's ChatGPT, to provide general guidance and suggest an appropriate starting point for our services.
Information you enter into the Clarity Check may be processed by the third-party platform that hosts the tool, and may be processed outside Australia. You should not enter sensitive information, confidential information, or the personal information of other people into the Clarity Check. We handle any personal information we receive through the tool in accordance with this Privacy Policy.
The Clarity Check provides general guidance only. It does not make any decision that has a legal or similarly significant effect on you, and further information about our use of artificial intelligence is set out in our AI Disclaimer.
Direct marketing
We may use your contact details to send you marketing communications about our services, such as newsletters, updates and offers, where you have consented or where we are otherwise permitted to do so under the Privacy Act and the Spam Act 2003 (Cth).
Every commercial electronic message we send will identify us and include a way to unsubscribe. You can opt out of marketing communications at any time by using the unsubscribe function or by contacting us using the details at the end of this Privacy Policy. We will action your request within a reasonable time.
Who we disclose personal information to
We may disclose your personal information to:
our personnel, contractors and subcontractors who need it to help us provide our services and run our business;
third-party service providers and platforms that support our website and operations, including website hosting (such as Webflow), customer relationship management, forms, bookings and email tools (such as HubSpot), productivity and email services (such as Google Workspace), website analytics and search optimisation tools, and providers of artificial intelligence tools;
professional advisers, such as our accountants and advisers, where reasonably necessary;
a purchaser or prospective purchaser of our business, subject to appropriate confidentiality arrangements; and
government agencies, regulators, courts and other parties where required or authorised by law.
We take reasonable steps to ensure that the third parties we engage handle personal information consistently with the Privacy Act.
Overseas disclosure
Some of the third-party platforms and service providers we use store or process information on servers located outside Australia, including in the United States and other countries. This means your personal information may be stored or processed overseas.
The countries in which our providers operate will depend on the provider and may change from time to time. Where we disclose personal information overseas, we take reasonable steps to ensure it is handled in a manner consistent with the APPs.
Automated decisions and artificial intelligence
We use software, analytics and artificial intelligence tools to help us operate our website and deliver our services. Our AI Disclaimer explains how we use these tools.
We do not use these tools to make decisions that have a legal or similarly significant effect on you without human involvement. If this changes, we will update this Privacy Policy to reflect our obligations under the Privacy Act.
How we keep personal information secure
We take reasonable steps to protect personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure. These steps include using reputable platforms, access controls, and secure business practices.
No method of transmission or storage is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security. If we become aware of a data breach that is likely to result in serious harm, we will respond in accordance with the Notifiable Data Breaches scheme under the Privacy Act.
How long we keep personal information
We keep personal information for as long as it is needed for the purposes for which it was collected, to provide our services, to meet our legal and record-keeping obligations, and to manage our legal risks.
When we no longer need personal information, and we are not required by law to keep it, we take reasonable steps to destroy it or to de-identify it.
Accessing and correcting your personal information
You may request access to the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date, incomplete, irrelevant or misleading. You can make a request using the contact details at the end of this Privacy Policy.
We will respond to your request within a reasonable time. There is no charge for making a request, although we may charge a reasonable fee for giving access in some circumstances. If we refuse your request, we will tell you why in writing, unless it is unreasonable to do so, and how you can complain about our decision.
Making a complaint
If you have a concern or complaint about how we have handled your personal information, please contact us using the details at the end of this Privacy Policy. We will consider your complaint and respond to you within a reasonable time.
If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au, by phone on 1300 363 992, or by writing to GPO Box 5288, Sydney NSW 2001.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, our services or the law. The current version will be available on our website, and the version that applies is the one in effect when you interact with us.
Contact us
If you have any questions about this Privacy Policy, or you wish to make a request or a complaint, you can contact us at: hello@opsclarity.com.au